I was asked to create a new campaign loosely based on the previous years 'I wanted to' campaign. I chose to submit an idea that focused on a single word, that used stylised photographs from around Coventry University. The focus was on people actively completing tasks, challenging themselves, dedicating their life to a profession, creating a striking campaign that was rolled out nationwide.

Martin Sully, graphic designer, specialising in editorial and brand identity design. Based in Auckland, New Zealand, and Newcastle, NSW, Australia.