InoCardia Limited are a company who have researched and developed a technique to test the effects of medication on human heart tissue. A breakthrough which should lead to safer testing of medication, as they won't need to use humans or animals. The name stems from Inotropic - the contraction of muscles, especially the heart; and cardiac.
I submitted the following work for the branding of the company, the aim was for it be unique and to stand up for itself in a sector that's full of large multinational companies. The branding needed to appeal/sell the idea to the pharmaceutical sector across the globe. They also wished to avoid the clichéd heart imagery.