EFFECT Project brand identity logos by Martin Sully. Based in Auckland, New Zealand, and Newcastle, NSW, Australia.

The EFFECT Project is a research group, looking into the Examination of Firearms and Forensics in Europe and across Territories (EFFECT). The client wanted to use bullet casings as part of the logo, so to find a compromise, I used a birds eye view of a shotgun casing, with the words written on the bottom.

Martin Sully, graphic designer, specialising in editorial and brand identity design. Based in Auckland, New Zealand, and Newcastle, NSW, Australia.

Brand Identity projects