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Cogesic


Brand identity and Strategy

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Cogesic


Brand identity and Strategy

Cogesic are a cloud based, SaaS (Software as a service) platform, that allows users to create, view, share and manage their documents and designs anywhere, anytime. Borne out of the frustration of current document authoring approaches, which blurs the lines of content and presentation. The focus is for users to create the content, and allow it to flow to a range of documents, they can then simply pick and choose the format they need.

The software allows companies to benefit from collaborative cloud/SaaS based document management, flexible document access and the opportunity to tightly control their brand identities.

Cogesic aims to liberate users time, and help them concentrate on better content, freeing them to spend more time doing the things they love. 

The Solution

When shown the prototype of the software, it struck me how it could alter multiple formats at any point, the product is just so versatile and constantly developing. 

I felt it was important to create a brand identity which has a dynamic and flexible form, with limitless possibilities.

It's based around one of the simplest forms, the square. The branding is flexible enough to develop naturally over time, with a bold striking colour palette. 


 
 

LOGO VARIATIONS

COLOUR PALETTE

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MSD 00143 - Website amends COGESIC V111.jpg

Cogesic Business Cards


Cogesic Business Cards