What is a design brief?

A brief gives designers all the information they need to provide you with exactly what you want.

A design brief will provide you with tropical-island clarity, life is simpler when it’s broken down into bits. You’ll think carefully about what you want to achieve, who you’re targeting, what services or products you need and how to communicate it all effectively.

From years of working in the design industry, one thing has never changed: the effectiveness of a concise brief. This guide is for everyone who wants to learn how to brief or hire a designer.

Use a brief to help gather proposals, estimates of timelines, or to get expressions of interest from suppliers.

Hiring a creative team, or designer, can be worrying. How do they know what I need? How do I trust them to deliver the work? On time, and on budget? 

Without briefs, designers cannot complete your project, or create something that represents your brand. This is your opportunity to tell them who you are, what you need, who it’s for and why you need it?

With this in mind, we produced this free guide to help you focus your brief and enable you to create a clear brief that is a reference point for you and the designer. An unfocused brief can lead to expensive future revisions when something is incorrect.


What is covered in the Ultimate Design Brief?

We guide you through each step of the process, covering:

  • Your company and role
  • Project committee
  • What the project is
  • Who your target audience is
  • Services required
  • Deliverables
  • Timeline
  • Budget

We've made the guide editable, so download it to your smartphone, tablet or computer, write in the boxes and save it for the future.

Download the guide

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Our purpose is to help build and grow profitable and impactful businesses. We help create better customer experiences for you and your customers. Allowing your business to concentrate on what you do best.

Martin is our creative director, and enjoys movement, yoga, coffee, brewing and photography.